THE BODGER

SARAH VON DRASEK, BETTER KNOWN AS THE MODERN BODGER -  GREW UP NORTH OF TORONTO, WITH A PASSION FOR THE CREATIVE.  WHETHER TAKING APART OLD RADIOS OR FINDING CLEVER WAYS TO BLOW THINGS UP, SHE HAS BEEN AN “OUTSIDE OF THE BOX” THINKER FOR AS LONG AS SHE CAN REMEMBER. WHEN SHE APPROACHED ME NEEDING A BRAND REFRESH, I KNEW IT WAS IMPORTANT TO SHOWCASE HER INDIVIDUALIST APPROACH TO WOODWORKING. THE PROCESS STARTING WITH A HANDS ON RUSTIC BEGINNING AND FINISHING WITH A HIGH LEVEL, POLISHED PRODUCT. THE VISUAL LANGUAGE SPEAKS TO THIS SHOWCASING A STAND ALONE GOLD TREE IN A FOREST OF MUTED COMPETITORS. THIS PROJECT INCLUDED A BRAND IDENTITY, PRINT COLLATERAL AS WELL AS WEBSITE DESIGN & DEVELOPMENT.