THE BOTANIST

BLOOMFIELD IS a CUSTOM CURATED, FLORAL SERVICE THAT GREW OUT OF A MOM’S LOVE FOR florals AND a NICHE MARKET begging TO BE FILLED. AFTER WORKING FOR VARIOUS boutique florist COMPANIES, STEPHANIES PASSION GREW ALONG WITH A DEMAND FOR HER SPECIFIC ARRANGEMENt style. SHE CAME TO US NEEDING A BRAND IDENTITY THAT CAPTURED HER AESTHETIC BOTH PROFESSIONALLY AND EMOTIONALLY. THE CUSTOM DRAWN HAZEL BUD IS an intentional element inspired by THE LOVE OF HER LIFE, HER DAUGHTER HAZZEL, WHILE THE COLOUR SYSTEM REMAINS SOFT AND ORGANIC. WE WANTED A DEPARTURE FROM THE TREND OF USING DOUBLE NAMES SATURATing the MARKET, so instead of blending in with the “THIS & THATS” AND the “WHO’S & WHAT’S” we OPTED FOR A SINGLE NAME WHILE the DOUBLE MEANING playful. THIS PROJECT INCLUDED NAMING, BRAND IDENTITY, CUSTOM GRAPHICS, PRINT COLLATERAL, PACKAGING AND PHOTOGRAPHY.